Summarize the points made in the lecture, being sure to explain how they cast doubt on specific points made in the reading passage.

The professor disagrees with the author regarding the eco-certification process of the wood companies inside United States. Professor provides few remarks regarding different statements made in passage and he points out that wood companies would like to go for ecocertification. Firstly, United States consumers can distinguish the label by individual company or certified agencies paying attention to the trustworthiness of the product. Secondly, Consumers are interested in the price difference. If it is low, they might choose that environment friendly products. Little high price does not affect consumers interest as well. Lastly, wood companies might have to compete with foreign companies inside United States since they are certified and may get more attention form buyers inside country.