Television advertising directed towards young children (aged two to five) should not be allowed.
It is undeniable that after the advent of the TV, people have spent most of their time on watch that because of its entertaining shows. There are countless arguments among researchers according to the influence of television on young children,especially regarding its commercial advertisements. Some individuals are adherent to this statement that advertisements on TV should be prevented from young children’s eyes for their adverse impacts. From my perspective, parents ought to keep an eye on children and protect them from the negative effects of TV’s advertisements. This essay aims to explore the reasons for holding this opinion. First, advertisements are exaggerated to absorb the audience's intention; however, the young children ( aged two to five) are not qualified to realize whether they are telling the truth or not. For instance, it could be asserted if children had Spiderman clothes, they would possess the ability to climb the wall. Children, especially in this period, could not comprehend that this advertisement has financial advantages for their producer and these are all metaphors. Hence, they might attempt to climb the wall and feel courageous by wearing this specific cloth and injure themselves by doing dangerous activities such as jumping from somewhere at a high altitude. Second, seldom have we witnessed that all the TV commercials abide by law and prevent from displaying the advertisements for adults in the middle of children’s programs such as animations ; on the contrary, parents do not aware of what kind of advertisement will be shown on TV next seconds. So, it would be triggered children incorrectly find out about issues. Furthermore, regarding the sensitivity of these ages, this sort of advertisement could leave bad effects on their treatment. This means that the domine of influences of TV and its programs could go far to children’s character. Third, Personally,I believe that television advertising directed towards young children could leads children to paster their parents for buying what has indicated on TV. Besides, the goods presented on TV mostly do not have all the adjectives that have been claimed. So, parents do not want to expend their money on useless items and this makes some trouble in the child-parent relationships. In conclusion, based on my previous argument, I am of the opinion that the disadvantages of television advertising for children far outweigh the advantages. This commercial programs are unsuitable for kids aged two to five and have adverse effects on their treatments and their relationship with parents and also convey wrong concepts to children.
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