Summarize the points made in the lecture, being sure to explain how they cast doubt on specific points made in the reading passage.

The reading and the lecture are both about business and peoples ability for taking risks and chasing their goals.Whereas the author of the reading says that buying a franchise is good option for small business. The lecturer suggests different option for owning good business. The lecturer casts doubt by providing three main reasons. First of all according to the reading bussiness owners had problems finding the required products. However The lecturer deputes this point he says that study showed that puchasing franchise often cost overprice than other options. Secondly the reading states that franchise can be beneficial for saving a lot money, and advertising is big factor for successful business.Nevertheless the lecturer refutes this argument she argues that advertising only advertise your product not the actuall business itself. In addition she points out that advertising costs total of 6 percent of the sales and that is quite a lot of waste. And even spending half of this money will not bring benefits. Finally the reading claims that franchise is more secure option for independent business, and it's good option for unexpirienced starters to understand the body parts.On the other hand, the lecturer believe that it's not one of the best option for security.Morever she feels that purchasing already excited business is more effective choice in order to prevent risks. In conclusion , although the reading and the lecture are both about businesses and advertising and franchising benefits the three main reasons effectively challenged by the lecturer.