Summarize the points made in the lecture, being sure to explain how they cast doubt on specific points made in the reading passage.
The reading and the lecture are both about business and people's ability for taking risks and chasing their goals.Whereas the author of the reading says that buying a franchise is a good option for small business. The lecturer suggests different option for owning a good business. The instructor casts doubt by providing three main reasons. First of all,according to the reading business owners had problems finding the required products. However, The lecturer deputes this point he says that a study showed that purchasing franchise often cost overprice than other options. Secondly, the reading states that franchise can be beneficial for saving a lot of money, and advertising is a big factor in a successful business.Nevertheless,the lecturer refutes this argument she argues that advertising only advertises your product,not the actual business itself. In addition ,she points out that advertising costs a total of 6 percent of the sales and that is quite a lot of waste. And even spending half of this money will not bring benefits. Finally, the reading claims that franchise is a more secure option for independent business, and it's a good option for inexperienced starters to understand the body parts.On the other hand, the lecturer believes that it's not one of the best option for security.Moreover, she feels that purchasing an already exciting trade is a more effective choice in order to prevent risks. In conclusion , although the reading and the lecture are both about businesses and advertising and franchising benefits the three main reasons were effectively challenged by the lecturer.
Submitted by Marie Martirosyan on